Keep the Change
Keep the Change is a popular service that lets customers save automatically with each purchase they make using their debit card.
The original interaction did a poor job of identifying the 3 items required for enrollment and taking action to address them:
- Open a checking account
- Request a debit card for their checking account
- Open a savings account
Page load: call to action sets false expectation
Message after submit is confusing, customer hasn't enrolled
The Enroll Now button only becomes active when all 3 requirements are met.